And the greatest of these is love...or is it pride?
**Shocker alert: Not a freebie** When examining the picture, one can see that there are two pigs, seemingly visiting their newborns in the maternity ward. Behind them is a sign saying "Multiple your money." The bottom of the screen reveals four colorful lottery tickets. As a larger picture, it can be observed that the lottery is associated with an excess of money. Associating pigs with lottery tickets insinuates that both are capable of producing a large amount of something, whether that be offspring or money. Additionally, the lottery is a large part of the American culture. Personally, I did not need an explanation in order to understand the picture because the joke is understood because of the immediate response associated with a picture of a lottery ticket. I believe this ad shows avarice because the lottery is a huge example of greed for a large sum of money. The intended audience of this advertisement is the citizens of New York, since this is an advertisement fo...